Why Did We Name Our Gym Motive?

July 14, 2023 | Personal Training

Why Did We Name Our Gym Motive?

Hi, I’m Brian Murray, the founder of Motive Training, sometimes referred to as the “motive gym.” I’m here to introduce you to our world of fitness, where we strive to make a difference in your life through personalized training. Today, I want to share our story and the core principles that shape our approach to fitness.

Our Story

In 2018, I realized a gap in the fitness industry. There was no standard for personal trainers, and the quality of service varied greatly. Being passionate about fitness and seeing its impact on people’s lives, I decided to create a platform that would set a benchmark for personal training. This idea led to the birth of Motive Training.

The definition of motive is both purpose and movement. And since I’m so deadset on moving with purpose, it made sense to tie our philosophy and brand directly to the name.

Our mission at Motive is to provide an elevated fitness experience fully tailored to your needs. We prioritize credibility, competency, and results. We believe everyone is unique; therefore, one-size-fits-all programs just don’t cut it. Our personalized approach ensures that you get what you want and need.

What Sets Motive Training Apart?

What makes us stand out is our commitment to Functional Range Conditioning (FRC), a globally recognized system that enhances muscle development, joint mobility, and overall health. Our entire team is certified in FRC, ensuring you receive the best training possible.

We focus on exercises that alleviate joint pain, build a resilient body, and make you feel better than you have ever felt before. Our trainers can assist you with the following:

  • Mobility
  • Injury Mitigation
  • Weight loss
  • Building muscle

Our Five Tenets

At Motive Training, we abide by five tenets that guide our training approach.

  1. Move With Purpose: We believe that every movement should have a purpose. Whether it’s to build strength, increase flexibility, or improve balance, we ensure that your workouts are targeted and effective.
  2. Do More With Less: We don’t believe in overloading workouts with unnecessary exercises. Instead, we focus on exercises that yield maximum results with minimum effort.
  3. No Pain = More Gain: We are against the “no pain, no gain” philosophy. We believe that effective workouts can and should be pain-free.
  4. Leave Better Than You Came: Our goal is for you to leave each session feeling better, stronger, and more confident than when you arrived.
  5. Always Be a Student: We believe in continuous learning and improvement, and we encourage our clients to adopt this mindset too.

Choose Your Motive Gym

We have two state-of-the-art facilities to serve you:

  • 435 LA Grave Ave Se Ste #104, Grand Rapids, MI 49503
  • 714 Shelby Ln Suite E, Austin, TX 78745


Who can benefit from our services?

We cater to everyone, regardless of their fitness level or medical conditions. Our team is skilled in designing programs that can help you improve your body or movement. It doesn’t matter if you have significant injuries, aches, pains, or conditions that you think personal trainers cannot work with; we can work with you. And we’ll prove it.

What is our intake process?

We assess you individually from the moment you step into our gym. Our thorough intake process includes understanding your goals and performing a comprehensive Motive Mobility Screen. We can also dig deeper through our Functional Range Assessment (FRA), too.

What is the level of service?

We believe you deserve the best service regardless of the trainer assigned to you. All our staff are certified through Functional Range Conditioning. So, no matter where you are or your goals, our team is there to support you every step of the way.

How to get started?

The best way to begin your fitness journey with us is to schedule a call with our team. We’ll discuss your goals and how our personalized services can benefit you. Or, if you’re ready to pull the trigger, you can sign up for the FRA through the same link.

Motive Makes the Difference

As personal trainers and coaches, we live to make a difference. We wake up each day with the mission to impact as many lives as possible with a completely customized, high-level coaching program.

Don’t waste another moment with trainers who don’t take you or your goals seriously. Instead, choose us, the ones who do personal training right.

Written by:

Brian MurrayBrian Murray

Founder of Motive Training

Are you looking for a sound, effective fitness program? Reach out to us today.

We’ll teach you both how to move with purpose so you can lead a healthy, strong, and pain-free life, and we’re available online or in Grand Rapids, MI, and Austin, TX. You can find us in the Heartside district of Grand Rapids, MI, and the St. Elmo district in South Austin, TX.

Are you ready to move with purpose?


Reach Out

Schedule a 100% FREE call or email us to get started right away.


Get Assessed

Joint-by-joint analysis to create a personalized plan just for you.


Start Training

In-person training or Mobility Blueprints to help you get the results you want.

Ready for results