Are You Looking For Motive Fitness?

What is Motive Fitness? Well, technically, it’s not a thing—even though many people often refer to us that way. Our business is actually called Motive Training. Brian Murray, the founder, is a seasoned fitness professional with fifteen years in the industry. He deliberately chose “Training” instead of “Fitness” to ensure that people take us seriously. Why? Because training has intent and purpose. It’s not just about movement for the sake of movement—it’s about improving the way you move and achieving tangible goals. Even by definition, training is more aligned with what we stand for:

Training: The action of teaching a person or animal a particular skill or type of behavior.

We believe in teaching our clients how to move with purpose, and that involves much more than just working up a sweat.

The Motive Training Difference

At Motive Training, we believe that exercise should be more than just a routine; it should have a clear motive that aligns with your unique needs. Our approach isn’t about mindlessly going through the motions—it’s about targeted, intentional training that enhances your body’s strength, mobility, and overall resilience.

We’re not your average gym. What sets us apart is our commitment to individualized programs rooted in Functional Range Conditioning (FRC), a cutting-edge system designed to improve your joint health and movement quality.

Functional Range Conditioning: A Primer

If you’re new to FRC, you’re not alone. Most people haven’t heard of it, but it’s a game-changer in the world of fitness and movement. At its core, FRC is a mobility and joint-control system that enables your body to move with greater strength and control. FRC allows us to go beyond the basics of fitness and address the root causes of poor movement, tightness, or pain.

Instead of the standard “one-size-fits-all” approach many gyms and trainers rely on, we use FRC to tailor training to what your body needs most. It’s about making your body more adaptable, functional, and capable—no matter where you are in your fitness journey.

Personalized, Purpose-Driven Programs

At Motive Training, we put you at the center of everything we do. We understand that no two people are alike, and that’s why no two training programs should be either. We start every client relationship by learning about your body with a Functional Range Assessment (FRA), a diagnostic tool that evaluates your range of motion, joint health, and mobility. This allows us to design a training plan that’s tailored to your unique needs and goals.

Our goal at Motive Training is not just to help you achieve short-term fitness goals like fat loss or muscle gain. We’re here to make meaningful, lasting improvements in your body’s ability to move, lift, and function without pain or restriction. We train for your long-term health and resilience, not just for aesthetic or temporary results. This focus on your overall well-being should give you confidence in our approach.

The Benefits of Functional Range Assessment

Why go through an FRA before starting your fitness journey with us? The FRA helps us understand your body on a deeper level. It lets us identify limitations, compensations, or potential risks before they become a problem. Maybe you’ve been dealing with lingering pain, mobility issues, or recurring injuries—things that a typical fitness program might overlook. With the FRA, we pinpoint the root causes and incorporate solutions into your customized program.

For example, if your shoulders have limited range of motion, we don’t just avoid overhead movements; we actively work on restoring that range, improving your joint function so that you can move better and more freely in the future.

Moving with Purpose: How to Get Started

Starting your journey with Motive Training is simple. We follow a streamlined, three-step process:

Reach Out: Schedule a free call or email us to begin. We’ll walk you through the steps, answer any questions, and determine how best to serve your unique needs.
Get Assessed: The first step in working with us is a comprehensive Functional Range Assessment (FRA). This will help us create a personalized fitness plan based on your body’s needs.
Start Training: Whether you prefer in-person sessions at one of our facilities or online coaching from the comfort of your home, we’ll design a program that works for you and helps you achieve your goals.

More Than Just a Gym

Our headquarters is in Austin, TX, but Motive Training is more than just a gym. We’re a community of dedicated coaches and clients committed to training with purpose and achieving real, measurable results. Our approach is scientifically backed, research-driven, and, most importantly—tailored to you. When you join Motive Training, you’re not just signing up for a fitness program, you’re becoming part of a supportive community that will encourage and motivate you on your fitness journey.

We offer a wide range of services to meet your specific needs:

Personal Training: Get one-on-one attention to help you build strength, improve mobility, and become more resilient.
Functional Range Assessment (FRA): Do you have chronic pain or a lingering injury? This comprehensive assessment is key to addressing underlying movement dysfunctions.
Motive Mobility: Our online platform hosts KINSTRETCH classes and offers ready-to-buy mobility programs for use anywhere in the world.
KINSTRETCH: Do you want to take your mobility to the next level in a group setting? Check out one of our KINSTRETCH classes at Motive Training HQ in Austin, TX.

The Future of Fitness Starts Here

Fitness isn’t just about lifting weights or getting through another cardio session. It’s about improving how you move, feel, and function daily. Whether you’re looking to recover from an injury, improve your mobility, or become the strongest version of yourself, Motive Training is here to help you achieve that with purpose.

If you’re ready to take the next step, schedule a consultation with us today. Let’s work together to build a stronger, healthier, and more resilient version of you. At Motive Training, we help you move with purpose—for life.

Written by:

Motive Training Staff

Motive Fitness isn’t a thing, but Motive Training is. If you’re looking for one of the best personal training studios in Austin, TX, and the fitness industry, contact us today.

We’ll teach you both how to move with purpose so you can lead a healthy, strong, and pain-free life. Our headquarters are in Austin, TX, but you can work with us online by signing up for KINSTRETCH Online or digging deep into one of our Motive Mobility Blueprints.